There are currently 60,000 people on the UK transplant list, in need of an organ donation. Unfortunately, a large majority of organ donors who opt into the donor system do not always make their wishes known to their family and friends, which results in their organs not being donated.
The brief involved developing a new brand identity and social media campaign to get families talking about being organ donors. The idea needed to work alongside the partnering brand the British Transplant Games and it would be released ahead of the
Before developing the idea, research was conducted into current awareness campaigns and the branding of the British Transplant Games.
The research conducted into awareness campaigns found that many spoke to the audience through their tone of voice and made the campaign personal to the audience. One common feature of social media campaigns is hashtags, they help the campaigns reach more people on social media.